Founding Cohort · Coming Soon · 50 Seats

Ship 4 for 4

Four AI builds. Four weeks. One you, four months from now, wondering why you waited.

A fully-async cohort program for non-technical builders who want to ship things with AI, not just hear about people who do.

Join the waitlist Founding Crew pricing locked at $397 · Be first when seats open

You don't need to "learn AI." You need to ship something with it.

Four weeks. Four shipped artifacts. A real portfolio that proves you can do this — to your boss, your friends, the internet, and (most importantly) yourself.

Where you are now

  • You've used Claude for prompts and have a vague sense it can do more
  • You've watched 3 "AI workflow" videos and shipped zero of them
  • You feel a creeping suspicion that you should "get into AI" but don't know how
  • The gap between "I could do that" and "I did that" keeps getting wider

Where you'll be in 30 days

  • Four artifacts shipped, public, and on your portfolio
  • A reusable Claude system that compounds your output every week
  • A peer group of 50 who built alongside you — not just liked your posts
  • Permission to put "AI Builder" in your bio without flinching

Four ships. Four weeks. No tutorials.

Each week you build one real thing in your chosen subject. Same kind of build as everyone else (so peer help works), but no two look alike (so the showcase is interesting).

Week One

The Tool

Build an interactive web tool for a problem you actually have. Output is a working Claude Artifact someone could open and use.

Example: a personal decision-matrix generator, a weekly review template, a personal CRM widget, a "rubber duck" coach.
Week Two

The Document

Produce a polished work deliverable — a report, deck, financial model, or proposal — that you could ship to a real audience.

Example: a 12-page competitor analysis (.docx), a 15-slide internal pitch (.pptx), a pricing model with formulas (.xlsx).
Week Three

The System

Build a reusable Claude Project — custom instructions, uploaded knowledge, prompt templates — that turns 60-minute work into 5-minute work.

Example: a "Newsletter Editor" trained on your voice, a "Meeting Prep" Project, a "Brand Voice Reviewer" for your team.
Week Four

The Public Build

Ship something for someone other than you. Free tool, content series, internal team rollout, or the start of a paid offering.

Example: a "Resume Optimizer" Artifact you share publicly, a weekly AI newsletter, a consulting offer you put live.
Join the waitlist
Founding Cohort · 50 seats · $397 locked in

How a week actually flows

Fully async. No live calls required. The rhythm is the thing — you'll feel it after Week 1 and miss it after Week 4.

Sun 6pm
The Drop. Next week's brief lands in Discord — 5-min video + written notes + 2-3 example builds.
Monday
Commit thread. One message in your pod: "This week I'm building ___ for ___." Tiny. Public. Pod of 4 reacts.
Wednesday
Stuck channel. Mid-week thread for screenshots of half-broken builds. Peers help unblock you.
Friday
Ship Hour. Drop a 60-second async video walking through what you built. The cohort heartbeat.
Saturday
Buddy reviews. Your pod leaves "Best part / Curious about / If it were mine" notes on each other's builds.

Why this works (when courses don't)

A short, honest explanation of the design choices. None of this is novel — it's the boring stuff that 95% of cohort programs skip.

01

The 7-day ship cycle

Short enough that momentum doesn't die between briefs. Long enough that you actually build something. Most "AI courses" stretch this to a month per module — by which point you've already moved on.

02

Public commitment, private build

Monday: you tell your pod what you're building. Friday: you ship to them. The four people who saw your Monday post are the reason you finish by Friday. It's the oldest trick in behavior design — and it works.

03

Pod of four (not 50)

Discord servers with 200 people are graveyards. Pods of four are group chats. You'll know your three teammates by Day 3 and feel personally responsible for showing up by Day 10.

04

Same theme, different subject

Everyone builds the same kind of thing in a given week (so peer help actually works), but you pick the subject (so the showcase is interesting and the build is yours). It's the format constraint that unlocks creativity.

Save my spot on the waitlist

What you walk away with

The after-state. What you actually have on Day 30 that you didn't on Day 0.

4
Shipped artifacts
Real things, public, on your portfolio. Not slides about things.
1
Portfolio page
A permanent slot on the Ship Wall, linked and live.
Reusable system
A working Claude Project you keep using long after Week 4.

And the things that don't fit on a number

The muscle memory of shipping, which compounds for years. A pod of four peers who built alongside you. Alumni Discord access for life. A genuine sense of when AI is the right tool and when it isn't. And — the part people don't expect — a small identity shift from "person who uses AI" to "person who builds with it."

I want in when seats open

What you're committing to (when it runs)

Exact dates land when the Founding Cohort is scheduled. Here's the shape of the experience.

Today
Join the waitlist. Founding Crew pricing of $397 locked in for waitlist members. First-dibs notification when seats open.
TBD
Seats open. Waitlist members get a 72-hour head start before the page goes public.
Week of
Welcome week. Discord opens, your pod is revealed, welcome packet drops, pre-work begins.
Day 0
Cohort kicks off. Week 1 brief drops at 6pm. First commit thread opens the next morning.
Weeks 1–4
The four ships. One deliverable per week. Monday commits → Friday ship → Saturday reviews.
Week 5
Graduation. Ship Wall goes live. Ship 4 Awards. Alumni Discord access announced.
After
Alumni status. Permanent Discord access. First dibs on Cohort 02 at locked-in pricing.

Is this for you?

A short gut-check before pricing. Saying "this isn't for me" is worth more than reading another 500 words.

It's a yes if all five are true
You've used Claude (or ChatGPT) casually and feel like you're scratching the surface
You can protect ~5 hours a week for 4 weeks (yes, including Friday evenings)
You're OK shipping things that aren't perfect — to peers who'll be kind about it
You prefer written + async video to live Zoom calls
You're tired of consuming AI content and want to make some
Skip this if

You want a self-paced course you can binge in a weekend (this isn't that). You're an engineer looking to ship production systems (wrong altitude — but read below). You think AI is a fad you'd rather wait out (fair, but also: it's not). You're looking for a certificate to put on LinkedIn (we don't issue one).

Coming Cohort 02

Or: the Engineer Track

If you read "wrong altitude" up there and thought "that's me" — there's a second track in the works for you.

Same 4-week shape, same Friday Ship rhythm, different surface area. Built for technical builders who want to go deep on the developer side of Claude — Claude Code agents, Cowork, custom Skills, MCPs, multi-agent workflows, and real API integrations.

The four ships shift accordingly:

Week 1The Agent — a Claude Code or Cowork agent doing a real recurring task
Week 2The Skill / MCP — a custom Skill or MCP server you author yourself
Week 3The System — multi-agent orchestration or a scheduled autonomous workflow
Week 4The Integration — Claude shipped into a system that lives outside Claude.ai

Engineer Track is not running in Cohort 01 — we're gauging interest now and planning to launch it for Cohort 02, alongside Builder Track 02 (roughly 12 weeks after Cohort 01 ships).

Mark Engineer Track on the waitlist
Same waitlist · pick your track on the form · estimated price $797–$997

Founding Crew pricing

$397 for the Founding Cohort. Capped at 50 seats. Price goes up for Cohort 02 — Founding Crew gets locked-in alumni access and a permanent discount.

Founding Cohort · Cohort 01
$397
Locked in for waitlist members
What's included when seats open
  • All four weekly briefs + async Drop videos
  • Permanent Discord access (cohort + alumni)
  • Assigned pod of four for the whole 4 weeks
  • Founder presence Mon–Fri, Loom support when stuck
  • Portfolio slot on the Ship Wall + Ship 4 Awards eligibility
  • Founding Crew discount on Cohort 02 if you come back
Join the waitlist — lock in $397
50 founding seats · Waitlist members get 72-hour head start

First-dibs access

Waitlist members are notified before the page goes public when seats open. With only 50 spots in the Founding Cohort, the waitlist is the real path in.

$

Founding price locked

$397 is the Founding Crew price for waitlist members only. The list price will be higher when public seats open. Lock it in now; decide later when seats actually go live.

Questions you probably have

What does joining the waitlist actually do?

Three things: (1) locks in the $397 Founding Crew price for you, (2) gets you a 72-hour head start when seats open, before the page goes public, (3) keeps you in the loop with occasional updates from me as the program firms up.

When does the Founding Cohort actually run?

Date TBD. I'm finalizing the curriculum, stress-testing the four builds, and locking down logistics. Waitlist members get the date the moment it's set — well before anyone else.

Am I committing to anything by joining the waitlist?

No. The waitlist is a heads-up list, not a contract. You'll decide whether to buy a seat when the cohort is scheduled. Unsubscribe anytime.

What if I'd rather do the Engineer Track?

Mark "Engineer Track" interest on the waitlist form. You'll go on a separate list and be the first contacted when Cohort 02 Engineer Track is scheduled. Same Discord, same brand, different deliverables (Claude Code agents, MCPs, custom Skills, agentic workflows, API integrations). Estimated price: $797–$997.

How much time per week (when it runs)?

About 5 hours. One to plan, two to three to build, one for Ship Hour and pod reviews. Less than a side hustle, more than a podcast.

Do I need to be technical?

No. No code, no terminal, no deployments. If you can write a thoughtful email, you can do this.

What Claude plan do I need?

Claude Pro ($20/month). All four builds are stress-tested for the Pro plan. You'll subscribe a few days before the cohort starts.

Are there required live calls?

No. The program is fully async by design. Watch the Drop on your time. Ship on Friday in your time zone.

Can my company expense this?

Probably yes. $397 is intentionally below most "no-approval-needed" learning budgets. A one-page justification doc will be available when seats open.

What's the refund policy when it runs?

Ship Week 1 and decide it's not for you → full refund. Past Week 1 → no refund (founder hours already invested in you). Designed to be generous on the front, firm on the back.