Four AI builds. Four weeks. One you, four months from now, wondering why you waited.
A fully-async cohort program for non-technical builders who want to ship things with AI, not just hear about people who do.
Join the waitlistFour weeks. Four shipped artifacts. A real portfolio that proves you can do this — to your boss, your friends, the internet, and (most importantly) yourself.
Each week you build one real thing in your chosen subject. Same kind of build as everyone else (so peer help works), but no two look alike (so the showcase is interesting).
Build an interactive web tool for a problem you actually have. Output is a working Claude Artifact someone could open and use.
Produce a polished work deliverable — a report, deck, financial model, or proposal — that you could ship to a real audience.
Build a reusable Claude Project — custom instructions, uploaded knowledge, prompt templates — that turns 60-minute work into 5-minute work.
Ship something for someone other than you. Free tool, content series, internal team rollout, or the start of a paid offering.
Fully async. No live calls required. The rhythm is the thing — you'll feel it after Week 1 and miss it after Week 4.
A short, honest explanation of the design choices. None of this is novel — it's the boring stuff that 95% of cohort programs skip.
Short enough that momentum doesn't die between briefs. Long enough that you actually build something. Most "AI courses" stretch this to a month per module — by which point you've already moved on.
Monday: you tell your pod what you're building. Friday: you ship to them. The four people who saw your Monday post are the reason you finish by Friday. It's the oldest trick in behavior design — and it works.
Discord servers with 200 people are graveyards. Pods of four are group chats. You'll know your three teammates by Day 3 and feel personally responsible for showing up by Day 10.
Everyone builds the same kind of thing in a given week (so peer help actually works), but you pick the subject (so the showcase is interesting and the build is yours). It's the format constraint that unlocks creativity.
The after-state. What you actually have on Day 30 that you didn't on Day 0.
The muscle memory of shipping, which compounds for years. A pod of four peers who built alongside you. Alumni Discord access for life. A genuine sense of when AI is the right tool and when it isn't. And — the part people don't expect — a small identity shift from "person who uses AI" to "person who builds with it."
Exact dates land when the Founding Cohort is scheduled. Here's the shape of the experience.
A short gut-check before pricing. Saying "this isn't for me" is worth more than reading another 500 words.
You want a self-paced course you can binge in a weekend (this isn't that). You're an engineer looking to ship production systems (wrong altitude). You think AI is a fad you'd rather wait out (fair, but also: it's not). You're looking for a certificate to put on LinkedIn (we don't issue one).
$397 for the Founding Cohort — or $297 net once you ship all four builds publicly and the 4/4 Rebate sends $100 back. Capped at 50 seats. Price goes up for Cohort 02 — Founding Crew gets locked-in alumni access and a permanent discount.
Waitlist members are notified before the page goes public when seats open. With only 50 spots in the Founding Cohort, the waitlist is the real path in.
$397 is the Founding Crew price for waitlist members only. The list price will be higher when public seats open. Lock it in now; decide later when seats actually go live.
Three things: (1) locks in the $397 Founding Crew price for you, (2) gets you a 72-hour head start when seats open, before the page goes public, (3) keeps you in the loop with occasional updates from me as the program firms up.
Date TBD. I'm finalizing the curriculum, stress-testing the four builds, and locking down logistics. Waitlist members get the date the moment it's set — well before anyone else.
No. The waitlist is a heads-up list, not a contract. You'll decide whether to buy a seat when the cohort is scheduled. Unsubscribe anytime.
About 5 hours. One to plan, two to three to build, one for Ship Hour and pod reviews. Less than a side hustle, more than a podcast.
No. No code, no terminal, no deployments. If you can write a thoughtful email, you can do this.
Claude Pro ($20/month). All four builds are stress-tested for the Pro plan. You'll subscribe a few days before the cohort starts.
No. The program is fully async by design. Watch the Drop on your time. Ship on Friday in your time zone.
Often, yes — at $397 it typically fits within a professional-development or learning budget, and many employers are glad to cover it. If it would help, I'm happy to provide a short form letter you can adapt for your expense or approval request.
Two of them. The First Ship Test — try Week 1, if it's not for you for any reason at all, full $397 refund. No essay, no exit interview. The 4/4 Rebate — ship all four products publicly with an honest review of each, get $100 back. Net program cost: $297. Designed to be generous on the front, rewarding on the back.